WORK
I write inbound and outbound content to help build your business:
Revisions are included at no charge for all assignments.
- Websites
- Blogs
- Collateral
- Case studies
- Cases for support
- Pitch pieces
- Email campaigns
- Direct mail campaigns
- Trade show materials
- Ads
- More
Revisions are included at no charge for all assignments.
Between 60 and 89 percent (depending on the study) of a buying decision is already made before a prospective customer reaches out to you. So the content you produce and share is key to building your business — it's never been more important, in fact. The better and more targeted your content, the better your chances that prospects will call.
Writing that builds your business...
...represents you well.
It sends the right message, answers questions, talks to the reader's self-interest and is a pleasure to read. It's aligned with everything it's supposed to be aligned with — your goals, mission, strategies, priorities and, most importantly, your customers' needs. It informs, moves and motivates. It's your proxy when you're not there. Studies show people make up to 89% of their buying decision before they even contact you. So what they read matters.
It sends the right message, answers questions, talks to the reader's self-interest and is a pleasure to read. It's aligned with everything it's supposed to be aligned with — your goals, mission, strategies, priorities and, most importantly, your customers' needs. It informs, moves and motivates. It's your proxy when you're not there. Studies show people make up to 89% of their buying decision before they even contact you. So what they read matters.
...makes your case.
It's proactive. It's deliberate. It's believable. It explains things clearly and shows how you're different from others. It provides compelling details (details sell) but it doesn't waste your readers' time. It has a main point and it circles back to it. It addresses objections before people can make them and it fills gaps before people get confused. It helps people trust you before they're customers and feel connected to you once they are.
It's proactive. It's deliberate. It's believable. It explains things clearly and shows how you're different from others. It provides compelling details (details sell) but it doesn't waste your readers' time. It has a main point and it circles back to it. It addresses objections before people can make them and it fills gaps before people get confused. It helps people trust you before they're customers and feel connected to you once they are.
...is interesting.
It grabs you. It's engaging. It's easy to skim because people are busy. It uses headlines, subheads, sidebars, quotes and callouts strategically, and it's consistent in tone and style. It makes it easier for you to be found online. And once you are found, it makes visitors want to stick around and read some content. It is not a mess. It is not confusing. It is a tool that moves your business forward.
It grabs you. It's engaging. It's easy to skim because people are busy. It uses headlines, subheads, sidebars, quotes and callouts strategically, and it's consistent in tone and style. It makes it easier for you to be found online. And once you are found, it makes visitors want to stick around and read some content. It is not a mess. It is not confusing. It is a tool that moves your business forward.
...makes you proud.
It's something that you're eager to share. It makes you want to tweet about it, send a link to it, show it off at a trade show or leave it behind on a conference room table. It rewards you with analytics that are heading up and customers who are buying more. It makes it fun for you to ask people, "Have you seen what we just published?"
It's something that you're eager to share. It makes you want to tweet about it, send a link to it, show it off at a trade show or leave it behind on a conference room table. It rewards you with analytics that are heading up and customers who are buying more. It makes it fun for you to ask people, "Have you seen what we just published?"
...is a business asset.
It builds your authority. It builds value. It builds your brand. It's part of your identity. And if you don't have it, you're at a disadvantage. Today you need to continually publish powerful content so you stand out from the crowd and wow cuts through the noise. Potential customers see you're serious about doing as good a job communicating so they know you're also serious about delivering great service.
If you're ready for writing that builds your business, please let me know how I can help.
It builds your authority. It builds value. It builds your brand. It's part of your identity. And if you don't have it, you're at a disadvantage. Today you need to continually publish powerful content so you stand out from the crowd and wow cuts through the noise. Potential customers see you're serious about doing as good a job communicating so they know you're also serious about delivering great service.
If you're ready for writing that builds your business, please let me know how I can help.
