I see the big picture ... right down to the small details. Here are three ways this helps:

First, I make understanding your vision is my top priority. I take time to listen to your ideas and goals so that I completely get it.

This is a huge time saver. Most assignments I work on require few, if any, revisions.

Second, I look at your communications strategy and projects as they relate to your business model. This is important because the solutions I suggest will integrate into your existing framework and allow for re-purposing.

Third, if your copy and visuals aren’t delivering the same message, your communications suffer. So I’ll work closely with your designer (or the designer I bring in). On the other hand, if you have a predetermined format or design, I can write to a precise word count.