It’s all about your mission.

If you’re with a nonprofit or social enterprise, your mission is why you come to work each morning, why you work those long hours and why you communicate with your different sets of constituencies and stakeholders. So whether you’re “raising” friends or raising money, people will listen to you longer and say yes quicker when you keep your core values front and center as you communicate.

The tone can be urgent, upbeat, friendly, sophisticated — whatever is right for the audience.

As long as it circles back to your mission.

1. •Fundraising appeals (email and snail mail)
   

2. •Cross-channel campaigns
   

3. •Case statements
   

4. •Website content and landing pages
   

5. •Major donor leave-behinds
   

6. •Pledge cards
   

7. •Newsletters
   

8. •Landing and donate pages
   

Are you with a for-profit or social enterprise?