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Assignment:

Special Event Fundraising Campaign and Ongoing Communications


Client:

Piedmont Park Conservancy,

stewards of Atlanta's landmark

city park


Services include:

- Strategy

- Communications calendar

- Creative concept development

- Testimonial interviews

- Copywriting

- Rewriting

- Design direction

- Consulting services


Communications pieces have included:

- Annual themes

- Landing pages

- Email appeals

- Renewal series

- Sustainer program

- Direct mail packages

- Invitations

- Social media input

[ from acquisition appeal ]


...There is one more thing I’d like to encourage you to do: please remember that no matter what shape the economy is in, Piedmont Park is here for you.


For leisurely walks, swimming, picnics, sports, running, playing with your dog, riding your bike, taking some time to be with the people you love... Piedmont Park is truly your green oasis. Come and enjoy it — it’s free and it’s beautiful. We’ve dedicated the last 20 years to making this possible for you and all Atlantans, so we look forward to seeing you here soon!


Thank you so much for caring about Piedmont Park and being part of our 20th Anniversary celebration.


Sincerely,


Yvette Bowden, President & CEO


P.S. The remarkable transformation of Piedmont Park you’ve seen over the past 20 years would not have been possible without the support of people like you. Please join us this year by giving your “$20 for 20 Years”— thank you very much!

Portfolio


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