Assignment:
Series of Sales Brochures
Client:
GREENGUARD Environmental Institute,
a leading national nonprofit that provides third-party indoor air quality testing and certification
Services included:
- Copy strategy
- Copywriting
- Rewriting
Communications pieces included:
- Brochures
[ from capabilities brochure ]
Higher Standards. Cleaner Air.
It may be hard to believe but research proves that the air inside our homes, schools, offices and other buildings can be more polluted than the air outside.
Why?
Because the materials used to make furnishings, appliances, equipment and other household and office products emit thousands of different pollutants. Additionally, many cleaning agents and chemicals used in everyday life generate indoor air pollution. In a single building, you can find volatile organic compounds (VOCs), ozone, carbon monoxide, fine particles, mold spores and even biological allergens.
This evidence is significant because people today spend about 90 percent of their time indoors. As a result, we face long-term health risks due to indoor air pollution. Our children are especially at risk, as are the elderly, those with chronic illnesses and people who suffer from respiratory or cardiovascular diseases. The 20 million plus Americans who have asthma — six million of whom are children — endanger their health every day simply by spending time at home, work, school or in other indoor environments.
GREENGUARD offers a solution: keep pollutants out in the first place.
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