Assignment:
Fundraising Leave-Behind Brochure
Client:
Council on Alcohol and Drugs,
a substance abuse prevention and education agency
Services included:
- Strategy
- Background Interviews
- Creative concept development
- Copywriting
- Photography
Communications pieces included:
- Brochure
- Reply card
[ from brochure ]
Imagine two kids who live next door to each other. Same age, same basic family situations.
One is educated, from when she was little, about the consequences of using alcohol and drugs, and about making good choices despite peer pressure. This child is given a “road map,” so to speak, to help her navigate her way around the drug culture.
Her next-door neighbor isn’t given this information. Love from her parents, yes. But no specific road map.
Which child has a better chance of remaining alcohol- and drug-free?
The answer is obvious.
And that’s why we’re asking for your help.
Will you help us get our education, prevention and early intervention programs out to kids and communities who need them?
A lot of agencies want to start using our programs right now—every week we get calls from Boys & Girls Clubs, schools, churches and family and community cooperatives. But we have to tell them that unless they have their own funding source...
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