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Building Your Case For Support

Before you begin drafting or editing your Case for Support, this interactive tutorial walks you through the “pieces” that need to fit together to create a clear, compelling Case for Support. It is important to know what a Case for Support is and what it is not as shown below....

What a Case for Support is

Your Case for Support is a well-written, interesting presentation of the community problems your program addresses and why your initiative deserve support. It provide the “big picture” — 1,200 feet above, looking-down perspective. It’s motivating, concise and thorough.

As your core document, you Case establishes the consistent message you will use for all your written and verbal communications.....

What a Case for Support is not

A Case for Support is not a proposal. It forms the foundation of a proposal. Proposals are tailored for each funder and each request. A Case for Support is also not a “statement” about your organization’s needs or a document that includes your entire organizational history.

Another thing it’s not: dull. Prospects will lose...